The user how to sell the phenomenon of low price on the market in the face of PLC and fad

Say to the topic of price and service have to talk about the sales market, PLC PLC market more to agents and distributors and systems integrators mode in China, and also is a kind of market pattern, very successful, such as Siemens and mitsubishi, represented by two. Agent marketing across the country with a low discount model, and the distributors from agent relationship customers take a bundle of goods area distribution, and system integrator is also take goods from agent for system integration. And product service based on the core agent technology is given priority to, complementary products manufacturers, the technical service here including selection, solution, technical support and technical services. In fact this is a good market chain. But because the two brands of PLC product market demand is huge, so a time out in the turbulent market a lot of very low prices of Siemens and mitsubishi products. General core agent price discount of about the same, so the sales price is transparent, the difference is basically a few yuan, but these low-cost producers tend to be lower than the core agent prices out one hundred yuan of above, this makes a lot of addictions, system integrators, distributors and customers and those with technology value-added services as the core agent will feel painful. These ultra low-cost dealers, in fact, roughly divided into the following three types: one is a large OEM customers. These dealers from all those OEM PLC controller is widely used in domestic enterprises, to purchase project way, the price is very low, but the dealer has an obvious characteristic is the product model is not complete, because the domestic OEM customers not to Siemens a full range of products. So the customer determine the dealer just asking some not commonly used for card or the CPU type, take a look at the price can be clear. The second is gray overseas customers. These dealers used abroad some informal channels and resources, direct purchase from abroad and transported into the domestic privately. The dealer's price is relatively low, so the customer to determine the dealer just ask when the goods time can be found that longer delivery time, and not a lot of stock. Three is pirated account. These dealers are 'dirty', for now on the market with a lot of domestic compatible with Siemens and mitsubishi PLC PLC products, the dealer is from domestic compatible with PLC manufacturer replenish onr's stock, and privately altered logo and printing, and then sell to the customer. So the customer determine the dealer as long as let Siemens check order number, can distinguish authenticity. If feel more troublesome, this method also can be directly to ask the price of 400 CPU and high-end touch screen you can judge, connectors and other auxiliary parts such as the IO or very cheap, but the price of 400 CPU and formal agent even higher, said the IO card and auxiliary parts inventory is so cheap, it is basically a fake. The three dealers hitting the market at a lower price, it can be said that is slowly to disrupt a normal market. Because systems integrators and distributors in pursuit of profit maximization, the products must be at a lower price, but here to remind you that the above three kinds of the products have the following two kinds of hidden danger of dealers: one is the warranty period, due to Siemens to provide the official warranty period is the factory for 18 months, that is to say, the product will be backdated to outbound, began to calculate warranty period, the first two dealers because the coordination &liaision instead, cargo transportation cycle and pressure cycle to calculate, to the client's quality assurance period is basically will soon expire, once the customer has any problem in the field use, will be in charge, do not have the manufacturer maintenance fee but the price is very expensive. Finally a dealer to mention, once found out is counterfeit CARDS, not only has not warranty period still faces the litigation possibilities! A variety of scenarios show that foreign brands started against imitation and maintain their own copyright. , etc. , these dealers will only sell the PLC as the 'Chinese cabbage', for selection, solution, configuration is all don't understand, they also will not provide any technical support and technical services, many integrators and distributors from these dealer to purchase the product, to find core agents to do configuration and scheme, but once out of any technical problems or need to the scene to solve the problem, because you are not from the core procurement agent, so they will not provide technical support, so a lot of walk this low-cost dealer channel distributors and integrators have such trouble. Technology battle that is price war merchants and merchants together reached a status quo of the market, in the face of such market situation, as a customer and how to advance and retreat? I think as a customer not only on product prices, the profits due to put the profit in the value-added content of technology innovation or equipment, this also is the foundation of the development of the enterprise operation.
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