China's servo market pattern analysis

Due to the upgrade of the equipment manufacturing industry in our country, the servo industry opens a new space. But servo technology research and development in China started late, thus lost the best opportunity to occupy the market, while many servo manufacturers abroad are targeting the domestic servo market this fat. Them with many years of technology accumulation and research and development system as guarantee, to complete product system and strong brand influence for advance troops, strides into the server market in China. After several years, with the domestic servo market, foreign brands have already account for about half the big mountain. At present, foreign brand occupy the Chinese market of ac servo nearly 90% market share, they come from Japan and Europe and the United States. Among them, the Japanese products is to have about 60% of the market share and scale in the first place, the famous brands such as panasonic, the g ( 发那科) , mitsubishi electric, yaskawa, sanyo, Fuji, and so on, the product features is the comparison of the technical and performance standards meet the needs of users in China, with good cost performance and high reliability for the stable and continuous source of customers, especially in the small and medium-sized OEM market monopoly advantage. In recent years, Japanese servo to strengthen the localization strategy, thanks in large part to further increase the chip in terms of price and fast delivery. In view of the above features, Japanese servo brand is one of the largest beneficiaries of Chinese server market is one of the biggest competitor of domestic servo. Brand in Europe and America, and America in rockville, rockwellautomation) And the h ( danaher) , parker ( 帕克) Etc. , while Germany Siemens ( siemens) , lenz ( 伦茨) , Bosch rexroth ( boschrexroth) , schneider ( schneider) Brands such as pioneer, British ControlTechnology, the SEW there are also a significant advantage. These brands in Europe and America more competitive on high-end equipment and production lines, the common characteristics of these products is a brand with a long history, advanced technology, complete functions, with a full range of automation solutions as a selling point, the total market share of around 30%. Recently, to provide the market competitiveness, these high-end brands are looking for local partners, targeting low-end market of China, is not content to be Japanese brand. As a result, the European and American brand is on the product series and homebred brand is different, but its ambitions and do not be underestimated. In addition to Japan, Europe and the United States servo brand, east yuan ( TECO) And in ( Delta) Represented by the system servo in the mainland market promotion, and its technical level and price level in the import of end products and domestic brands, between main outstanding cost performance advantage in the competition, brought new competitive pressures on domestic brand, increased market share from small a few years ago to about 5%. It is worth noting that the two target customers all belong to machinery industry manufacturers, this would increase with the target market positioning of the servo motor and nanjing ace in guangdong, such as the competition between domestic brands.